Our Result
0
Customer Retention
0
Revenue Growth
0
Market Expansion
0
Product Development
Our projects
Shaping Businesses For The Future
Banking Digital Transformation
Client
Confidential Retailer
Service
Brand Strategy
Industry
Retail manufacture
Year
2024
Overview
A mid-sized retail chain approached us to modernize its brand identity. Despite having a strong product line, the client’s outdated branding and fragmented marketing approach failed to resonate with modern customers. The goal was clear: reinvent the brand identity to attract new audiences, improve customer loyalty, and support expansion into new markets.
Challenge
The client, a retail brand with 15 years in the market, faced stagnant growth despite steady demand. Competitors with modern branding attracted younger customers, making the client's traditional identity feel outdated.
Our Process
Our process combined strategic insight with creative execution to ensure the rebrand wasn’t just a cosmetic change, but a transformation that resonated with customers and supported measurable growth. Each phase was designed to uncover opportunities, solve key challenges, and deliver an identity aligned with the client’s long-term vision.
01
Discovery &
Research
Surveys found brand gaps. Trusted for quality, it lacked youth connection.
02
Brand Strategy
Development
We created a messaging framework for Millennial and Gen Z.
03
Creative Plan
Execution
We redesigned the brand for consistency, validated through A/B testing.
04
Rollout &
Activation
The new identity launched online. Campaigns shared the brand story.
Our Solution
We modernized the brand to attract younger audiences while keeping its trust. The visual identity was updated with a clean logo and consistent design across channels. The e-commerce experience was redesigned for mobile, and social media campaigns aligned with the new brand story. We coordinated in-store and online experiences to ensure the refreshed identity reached customers.
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